Business Policy and Strategic Management Research Paper - 1

Business Policy and Strategic Management - Research Paper ExampleIf the mission disputation of Starbucks is to be reviewed, it shows that the ac company follows a differentiation strategy where its basic aim is to produce a steel image within the eyes of its customer through the unique taste of coffee and the exclusivity of all its separate products. Differentiation strategy is the opposite of the cost leadership strategy. Differentiation strategy makes the use of a unwaverings core competencies to develop an innovative strategy so that a company is valued by its customer in a unique manner.2 Starbucks has d genius the same by building up an outside(a) model that will help the company to scale and grow in a profitable manner, the companys uniqueness and value creation within the eyes of its customer has helped the company to pursue one of its long term strategies by opening up many stores around the globe and in 2010 the company strengthened its roots in China through this diff erentiation strategy and China is being considered as the 2nd largest market for Starbucks.